Sunday, June 30, 2013

[Review] The Face Shop FACEit Styling Auto Gel Liner

Hello, I'll be reviewing The Face Shop's "FACEit Styling Auto Gel Liner" in black and brown. Phew, that's a long name~

This is the same eyeliner used by Hong Sunghee in an episode of Get It Beauty! HSH is a celebrity Korean makeup artist (she is Suzy's makeup artist!), and Get It Beauty is a very popular makeup/style tip show in Korea.

[Read more, and see the pictures!]
I've also included the link to the specific "Get It Beauty" episode.

[Note: I threw out the packaging after I took photos of it. Unfortunately, said photos turned out hideous and completely unusable in this post... boo!]

Description and information

A soft gel liner in a pencil! A super easy to use pencil-type gel liner!

A new pencil-type gel liner free of the inconveniences of past gel liners. packed in a pencil form, a new concept, for smooth coloring and easy application even by a novice.

Clear coloring and water-proof functions of a smudge-free eyeliner! A dark black/brown eyeline, clearly defined as if drawn with a creamy gel liner, highlights the eyes, while the water-proof function resists water and perspiration to control smudging for clean eye make-up for an extended time.

A super easy auto pencil type that does not require a pencil sharpener. An auto-pencil type is free of the inconvience of requiring sharpening as previous pencil liners. You only need to twist up when needed.
(Note: Personally, I find that the sharpener is useless. Doesn't even sharpen properly.)

eBay price: $10 [This seller is great!]
The Face Shop store price (in Pmall): $13 


Dot along the lash line as if filling in gaps between lashes. Due to its soft and creamy texture, keep the lead short about 2mm to avoid any breakage when using. To sharpen the eyeliner, twist up the built-in sharpener at the end of the pencil. Use waterproof make-up remover to cleanse.

These eyeliners are currently available in 3 different colours: Blackbrown and khaki!
The black and the brown versions do not contain shimmer. 

Swatch pictures 

Eyeliner in brown; no eyeshadow or mascara on

Put to the test!

(Test 1: Rub/smudge)

After letting it set, I rubbed my hand pretty darn hard. (Can you see the red parts of skin? Hehe.) Very little product rubbed off, you can't even tell. 

On my eyes, this eyeliner will start to smudge (on my bottom outer corner of eyes) very slightly by the 6-8th hours of wear. That isn't too bad, espeically because the smudge isn't a "holy crap ew racoon eyes", but rather a slight smoky effect. That's how little it smudges! 

(Test 2: Water)

Ew, gross~ This picture is taken after 3 light swipes of the hand.

What?! Noo! 
Although these eyeliners passed the rub/smudge test, they didn't do so well in the waterproof test. I just put a few drops of water on my hand. The picture above was taken after another couple of swipes, plus a tissue pat. (I tested it as if I had yawned, teared up, and wiped/rubbed my eyes)

Final thoughts!

This is a decent eyeliner - it's easy to use and doesn't really smudge on my oily lids. It stays on for a long time. I usually wear my eyeliner for 9+ hours; The Faceit styling auto gel liner clings on like a monkey, given that I don't tear up a lot and rub my eyes.

(If I wore this in the spring allergy season, that would be a nightmare. Just saying.)

You would like this eyeliner if: 
- You're a beginner, and want an "easy-to-use" eyeliner
- You're lazy (because who likes to sharpen pencil liners?! I don't~ The twist end is great!)
- You want a longlasting eyeliner 
- You like a simple eyeliner look (no glitter, etc)

You would not like this eyeliner if:
- Your eyes tear up a lot, and you rub them
- You like glitter eyeliners

So would I repurchase? 

I have repurchased this in the past, but that was before I tried various other eyeliners and brands. Honestly, the only thing that I REALLY, REALLY like about this particular product is of its twisty end, so you don't have to sharpen it. (If Holikaholika Jewel liners came in this form, I would buy all of the colours - and 10 of each. Seriously.) 

But no, I wouldn't repurchase it anymore. It works well as an eyeliner, but its not as smooth as other eyeliners (Holikaholika jewel light), and smoothness/glide is really important to me. I don't want to tug at my eyelids! 


Here's the Youtube clip (Get It Beauty) that this eyeliner was featured in. 


  1. Hey, I love your blog! I've nominated you for the liebster award!

  2. Aww the thing smudged so easily! But it has very nice pigmentation and colour pay off!

    <3 cel

  3. Thanks for the review!! I am constantly on the hunt for a good pencil-type eyeliner but this one would not work for me since my eyes tend to get teary very easily.


  4. great review! face shop has some awesome products! we love their nailpolishes

  5. Too bad! This would have been perfect if it has been waterproof. I can't wear this. I have oily lids. :(

    btw, I just followed you in bloglovin and GFC, care to follow back? I think GFC still stays. It's just google reader that's leaving. I'm not that sure though. I hope it stays!

    A Hint of Sunlight

  6. Thanks for the review, useful when I consider which eyeline to get!

  7. Lovely review! :D I prefer liquid over pencil eyeliners for daily use though. I really like TheFaceShop's nail polish base, it's the only thing I repurchase on a regular basis, lol. :)
    Thanks for following my blog! I've already followed back. Your blog is lovely! <3

  8. These liners looks so good on the eyes but the waterproof test makes me think of whether to buy it or not. I'm more on waterproof products since I sweat a lot :D Thanks for this nice review :)


  9. nice review dear :) it's really sad that this eye liner didnot pass the water test :( anyway, it's still a good eyeliner. :)

    Follow you on Bloglovin' and GFC. (turns out,GFC is still


  10. Hey there :)
    I tagged you in the Beauty Blogger tag! Check the link below to see the rules :) xx

  11. I would have loved this product to be waterproof because I'm looking for a pencil eyeliner like that for ages. I hate having my eyeliner smudge at the bottom, especially since it makes me look like I have drastic undereye circles.

    I actually watched that video, but I didn't realise that they used The Face Shop auto eyeliner.

    Off to find another one!

    Y-OONYEE [click here]

  12. Oh, double comment!

    I'm just dropping by to tell you that I nominated you for the Versatile Blogger award because I have been loving your informative posts ^^

    Please check my blog for more details, and have a lovely day~

    Y-OONYEE [click here]

  13. Hi! My first time visiting your blog.. This is a fun review you have~ :D
    I personally prefer liquid eyeliner. But Faceshop has great products. I like this eyeliner also~

    Do visit my blog; you're more than welcome~
    Keep posting June!!!


  14. nice review. I love eyeliners but the one you have isnt a waterproof but if your gonna apply it you're eyes will be more emphasized.

    Auto Reviews and Ratings


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